A Socio-Pragmatic Study of the Effect of Gender on the Use of Persuasion in Media Language

Simple item page
dc.contributor.authorŲ²ŁŠŁ†ŲØ Ų±Ų­ŁŠŁ… Ų·Ų§Ł‡Ų±
dc.contributor.editorŲ£.ŲÆ Ų±Ų¹ŲÆ Ų“Ų§ŁƒŲ± Ų§Ł„Ł†ŁˆŲ§Ų³
dc.date.accessioned2025-01-21T09:14:51Z
dc.date.available2025-01-21T09:14:51Z
dc.date.issued2021-08-21
dc.description.abstractPromoting products and services to society is achieved through ads. They inhabit a significant position where the written text has developed from a simple technique into attracting and influencing peopleā€˜s decisions and choices upon the targeted commodity in question to make a purchase. The problem of the study is that persuasive communication in ads is different from other language practices as it is related to the speaker-hearer interactions. Thus, the present study presents a socio pragmatic analysis to some selected English TV commercial ads. This study aims at identifying the persuasive appeals, devices and the types of speech acts which are used in male and female English TV commercial ads. Also, to discover the differences and similarities between the two genders in regards to commercial advertising as a means of persuasion. Therefore, it is hypothesized that the representative and directive speech acts are of high usage in the creation of commercial ads and advertisers depend on ellipsis and hyperbole as persuasive devices. Furthermore, female English TV commercial ads use the trope of hyperbole more significantly than male commercial ads and the logical appeal is the most commonly occurring appeal in both genders. The procedures adopted to achieve the aims and to validate the hypotheses include conducting a thorough theoretical background on Persuasion, collecting the selected TV commercial ads from various Youtube channels and converting the audio-visual ads into text. Then using the developed model for analyzing the process of persuasion in terms of persuasive devices, persuasive appeals and speech acts. Also, analyzing the selected ads qualitatively. This is done by identifying the types of speech acts, the persuasive appeals and devices used for the persuasive process to occur. Finally, conducting a comparison between male and female use of the persuasive devices, appeals and speech acts in TV commercial ads. The present study is limited to analyzing a sum of one hundred English TV commercial ads, fifty males and fifty females which are randomly selected from various channels on Youtube and of different advertising companies and organizations. According to the data analysis conducted, some conclusions have been arrived at as a result of the data collection and analysis. They have been presented in chapter five
dc.identifier.urihttps://dspace.utq.edu.iq/handle/123456789/599
dc.titleA Socio-Pragmatic Study of the Effect of Gender on the Use of Persuasion in Media Language
dc.title.alternativeŲÆŲ±Ų§Ų³Ų© - ŲŖŲÆŲ§ŁˆŁ„ŁŠŲ© - Ų§Ų¬ŲŖŁ…Ų§Ų¹ŁŠŲ© Ł„ŲŖŲ£Ų«ŁŠŲ± Ų§Ł„Ų¬Ł†ŲÆŲ± Ų¹Ł„Ł‰ Ų§Ų³ŲŖŲ®ŲÆŲ§Ł… Ų§Ł„Ų§Ł‚Ł†Ų§Ų¹ ŁŁŠ Ł„ŲŗŲ© ŁˆŲ³Ų§Ų¦Ł„ Ų§Ł„Ų§Ų¹Ł„Ų§Ł…
dc.typetext::thesis::master thesis
oairecerif.author.affiliationŁƒŁ„ŁŠŲ© Ų§Ł„ŲŖŲ±ŲØŁŠŲ© Ł„Ł„Ų¹Ł„ŁˆŁ… Ų§Ł„Ų§Ł†Ų³Ų§Ł†ŁŠŲ© / Ł…Ų§Ų¬Ų³ŲŖŁŠŲ± Ų§Ł„Ų§Ł†ŁƒŁ„ŁŠŲ²ŁŠ
oairecerif.editor.affiliationŲ¬Ų§Ł…Ų¹Ų© Ų°ŁŠ Ł‚Ų§Ų± / ŁƒŁ„ŁŠŲ© Ų§Ł„ŲŖŲ±ŲØŁŠŲ© Ł„Ł„Ų¹Ł„ŁˆŁ… Ų§Ł„Ų§Ł†Ų³Ų“Ų§Ł†ŁŠŲ© / Ł‚Ų³Ł… Ų§Ł„Ł„ŲŗŲ© Ų§Ł„Ų¹Ų±ŲØŁŠŲ©

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Ų²ŁŠŁ†ŲØ 2.pdf
Size:
287.42 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Ł‚Ų³Ł… Ų§Ł„Ł„ŲŗŲ© Ų§Ł„Ų§Ł†ŁƒŁ„ŁŠŲ²ŁŠŲ©